You are here
The Changing Nature of Retail
Advances in digital technologies have proven challenging for the survival of many industries, and this is especially true of the retail sector. Thanks to online retailing and the ever-increasing use of mobile technology, consumers now have continual access to information and products at their fingertips, without ever having to physically visit a single store.
Today’s retailers must strive to better understand customer needs and consumer behaviors, in order to:
- Deliver a better experience for the customer
- Boost both in-store and online productivity
- Increase sales revenue and profit for the retailer
Harnessing technology is key to gaining the necessary information to achieve these goals.