Allied Telesis Launches New, Updated Partner Program

Munich, Germany – May 12, 2017 - Allied Telesis, a leading provider of hardware and software products that allow customers to build secure, feature-rich and scalable data exchange solutions has relaunched its European Partner Program to better serve its certified resellers so that they can differentiate themselves and increase revenues and profitably in a competitive market.

The new Partner Program offers three category levels to resellers and partners – Silver, Gold and Platinum. Each category includes tailor-made sales and marketing campaigns for specific market segments and vertical markets combined with deal registration, technical pre-sales support, and exclusively designed cash back incentives. Resellers can register as Silver partners and eventually work their status up to Platinum.

“A common complaint among resellers in the networking sector is that margin and profit opportunity is shrinking as everyone bids the same two or three vendors and accepts the financial squeeze,” said Christian Rannetshauser, director of EMEA channel operations for Allied Telesis. “When resellers compare our technical capabilities, product breadth and costs to those other vendors they immediately begin to understand why partnering with us is good for business.”

The Allied Telesis Partner Program is simple, qualitative and profitable, and offers partners interesting growth opportunities for new business.